Finally!! Social Media Proves To Impact The Bottom Line
A recent article published on WebProNews reveals data that proves Social Media tools like Facebook, Twitter, and Wikis really impact the bottom line. According to the article:
The “ENGAGEMENTdb study” shows that companies who measured as having “the greatest breadth and depth of social media engagement” grew revenues by 18% over the last year, while the companies that were the least engaged dropped 6% on average. This is the first study of this depth on the top global brands and we think the results provide a good guide for corporations and brand marketers in every industry,” says Charlene Li, Founder, Altimeter Group
Channels of Social Media reviewed included Blogs, Facebook, Twitter, Wikis, and Discussion Forums. The Brands reviewed included:
- Starbucks
- Dell
- eBay
- Microsoft
- Thomson Reuters
- Nike
- Amazon
- SAP
- Yahoo!/Intel (Tie)
So while it will take the rest of the Enterprise to finally compose their strategy over the next year, this study will help the leaders and managers who have been trying to lead the Social Charge in their organizations but had trouble with coming up with the ROI for it. Plain and simple, this is a milestone of a study that I think will get business leaders to think more serious about their Social Strategy.
