A Video Demo of Microsofts CRM Social Accelerator (Twitter Monitoring)

So Microsoft has been a little behind the Twitter bandwagon.  It wasn’t till just over 1 month ago when they officially launched a Twitter Channel which is currently being used for Marketing purposes.  However, it looks like they are making strides in the Social CRM space by announcing last week that they are introducing Twitter capability into their Dynamics CRM application.  The application will allow you to monitor, manage, and support social conversations related to your brand’s conversations.  Microsoft also has announced the ability to integrate other social networks like Facebook at a later time.   The application will be available for free for Microsoft Dynamics CRM users at http://crmaccelerators.codeplex.com/.  One of the highlights of the video above is their ability to provide comprehensive Social Conversation analytics and dashboards right from within the CRM environment.

It seems like the Social CRM craze has not caught on to all other vendors.  While companies like Oracle have introduced a Social CRM offering, they have yet to integrate Twitter or Facebook into their applications.  However, I can certainly see it happening real soon.  One of the budding opportunities in this space will be Free Social CRM applications as this business matures.  We are already seeing various apps make a big mark in this space like CoTweet.  Applications like CoTweet are not only being utilized by Corporate Customers like Jetblue, but the tool also seems to be an excellent fit for small businesses.  One of the challenges with Cotweet will be their ability to synchronize their data with Enterprise CRM.