C Level Execs & Small Businesses Rely on Social Media According to Google

According to a recent article, Google Announced that Large and small-business owners use search and social media more than you might expect. According to the figures, they indicate:

• 73% of C-suite executives are using the Internet daily, Sebastian said, referring to new research Google conducted with Forbes of 500 executives at companies with sales of $1 billion or higher.
• 64% of C-level execs conduct six or more searches per day to locate business information.
• 1 in 5 said they preferred to watch video rather than read text. Focusing on the impact of video, Sebastian said there are “1.5 million business searches daily on YouTube,” making it the second-most-visited destination for business searches, behind Google.

• SMB owners are heavily involved with social media, with about half using blogs, wikis, Twitter and other social media channels for business purposes.

This is further evidence that traditional Enterprise Customer Information is finally meeting the world of Social Media.  Expect CRM applications to include more video along with Social Networking features.  The market will appear to be rapidly growing in the SMB sector as businesses there will rely on Web 2.0 and Social Marketing techniques as a primary investment for marketing their business.